We all know that stories engage audiences better than anything else. If a story is told correctly, people will never forget it and more importantly, they will never forget the truth attached to that story.
But the problem is that most speakers and preachers do it terribly wrong. Instead of engaging their audience they throw away the opportunity and ruin what could have been a powerful story.
Here are three things you can do that will allow you to engage your audience and begin to fully realize the power of story.
When we preach the word of God we do so most often appealing to the intellect of our audience. We want them to study, II Timothy 2:15, reason, Acts 17:2 and then make a decision for change, either to stop doing something wrong they are doing or start doing something good that they aren't doing.
And yet there was a reason why Jesus used story telling constantly in his ministry. Jesus knew that while he could give people reasons, which he did, they would not make decisions until they "felt" like it, or until their emotions were involved. As a result, he used stories, the greatest tool for tapping into people's emotions.
A few years ago, neuroscientist, Antonio Demasio, made a groundbreaking discovery. He studied people with damage in the part of the brain where emotions are generated. While they seemed normal in most instances, they were not able to feel emotions. As a result, they all had something peculiar in common: they...